Key Sponsorship Deals in Professional Cricket

gold bet, tiger exch login, betbook250:Professional cricket is a sport that garners fans from all around the globe. With its exciting gameplay and passionate fan base, it comes as no surprise that cricket has become a lucrative industry for sponsors looking to reach a large and diverse audience. In this article, we will take a look at some of the key sponsorship deals in professional cricket that have made headlines in recent years.

Cricket is not just a game; it’s a business. And like any other business, sponsorship plays a crucial role in the success and growth of the sport. Sponsors offer financial support to teams, tournaments, and players in exchange for exposure and visibility. This means that sponsorship deals can be a win-win situation for both parties involved.

One of the most significant sponsorship deals in professional cricket is the one between the Indian Premier League (IPL) and Chinese smartphone maker Vivo. Vivo signed a five-year deal worth a whopping $341 million in 2018 to be the title sponsor of the IPL. This deal not only brought in a substantial amount of money for the IPL but also helped Vivo increase its brand awareness and reach a wider audience.

Another notable sponsorship deal is the one between the England and Wales Cricket Board (ECB) and NatWest. NatWest has been the principal partner of the ECB since 2017, and the deal is reportedly worth around 1 million per year. This partnership has helped NatWest strengthen its brand presence in the UK and connect with cricket fans across the country.

In the world of cricket, players are also able to secure individual sponsorship deals with brands. One such example is Indian captain Virat Kohli, who has partnerships with companies like Puma, MRF, and Manyavar. These deals not only bring in millions of dollars for Kohli but also help the brands reach a wider audience and connect with their fans on a personal level.

Sponsorship deals in cricket are not limited to just tournaments and players. Cricket stadiums also often have naming rights deals with sponsors. For example, the iconic Melbourne Cricket Ground (MCG) in Australia has a sponsorship deal with sports apparel brand KFC. The KFC logo is prominently displayed on the stadium, and the brand gets exposure during all matches played at the MCG.

Overall, sponsorship deals play a crucial role in the success and growth of professional cricket. They provide financial support to teams, tournaments, and players, while also helping brands increase their visibility and connect with cricket fans. As the sport continues to grow in popularity, we can expect to see more lucrative sponsorship deals being made in the future.

FAQs

Q: How do sponsorship deals benefit professional cricket?
A: Sponsorship deals provide financial support to teams, tournaments, and players, while also helping brands increase their visibility and connect with cricket fans.

Q: What are some examples of individual sponsorship deals in cricket?
A: Players like Virat Kohli have partnerships with companies like Puma, MRF, and Manyavar.

Q: Are sponsorship deals limited to tournaments and players in cricket?
A: No, cricket stadiums also often have naming rights deals with sponsors.